Full day In-person training to level up your team's expertise and get them all rowing in the same direction. Customizable to your team's specific needs.
A training program designed for product and brand marketers. Covers the basics of research, introduction to tools, discussion guide & survey development, uncovering the story behind the numbers.
A training program designed to save your company hundreds of thousands of dollars by bringing the research capability in-house. Empowers product teams to uncover critical customer insights that lead to confident decisions.
A training program designed for product marketers. Covers principles of portfolio profitability and multi-year product planning and strategy.
A training program designed for technical product managers. Covers how to effectively work with marketing teams to achieve commercial success.
Assess the health of your brand and track changes over time
Quantitative assessment of brand awareness and equities
Develop new, or update existing brand positioning and strategy
Tracking of brand equities over time based on customer specific frequency
Discover and validate new opportunities
A facilitated session to uncover new product areas
Early qualitative validation of white space areas or early concepts. Includes 6 qualitative in-depth interviews.
Early quantitative validation of general benefit spaces
Each additional concept: $500
Each additional concept $1,250
Shape opportunities into saleable offerings
Includes 6 qualitative in-depth interviews and covers 2 personas. Each additional persona $1,000
Includes 6 qualitative in-depth interviews and covers 2 journeys. Each additional journey: $1,500
Validate your target hypothesis and look for other high-value segments for your new offering
Use target size, likely purchase conversion, and price point to model sales 1st year estimate
Whether it's a brand new category of offering or you're looking to penetrate an existing category, we have the tools to support your go-to-market pricing decisions with market research
Validate which features/benefits drive purchase interest so you can manage your time to market and investment dollars
Each additional concept: $1,250
Take the guesswork out of your launch
Know what messages will best resonate with each of your targets before you create your advertising, and save money.
Qualitatively developed and quantified purchase journey. Includes 2 target journeys. Each additional journey: $1,500
Each additional SKU $1,500
Figure out the best combination of products to yield the broadest reach. Up to 4 SKUs. Each additional SKU: $1,250
This guide reflects base prices for the types of services our clients most frequently ask for. Additional services or combination studies available with consultation. Prices may change based on actual project definition and requirements. For all services samples costs are incremental and are determined by factors such as incidence rates and sample sizes.