why insight matters
Data, information, and insight are three distinct concepts that often get conflated.
- Data refers to raw, unprocessed facts and figures. A column of numbers representing monthly sales in an excel spreadsheet is exactly that; data.
- Information, on the other hand, results from organizing and interpreting data, providing context and meaning to the raw material.
- Insight goes beyond information by incorporating understanding and intuition. It represents a deeper interpretation of the underlying patterns, connections, and implications within the information. Insight is our ability to explain the pattern we see in the information.
In summary, while data is the foundation, information adds structure, and insight elevates the understanding to a level where actionable knowledge can facilitate informed decision-making.
transparent pricing
We believe that the more embedded insight work is into your business, the sounder the decisions you and your team can make.
A critical element of this is affordability. The Insight House has an expert team of independent research specialists. Because we staff each project according to its particular requirements we minimize overhead and can pass the savings on to you.
Based on the typical market research work we do, we choose to be transparent in our pricing. When you plan your budgets you can take into account what you should set aside for those critical decisions.
