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actionable insights at the speed of business
Wherever you are in the product journey we can help you make more confident business decisions.
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Wherever you are in the product journey we can help you make more confident business decisions.
Did you know that you can de-risk virtually all of your product decisions with the right type of market research?
Regardless of where you are in the product lifecycle, you can make the right calls by employing qualitative and/or quantitative methods?
Discover new ideas, validate concepts, visualize personas, uncover journeys, choose revenue-maximizing prices, choose the right segments, test your messages to them, estimate 1st year demand, and more?
Whether you sell B2B or B2C, we design fast & affordable custom studies to deliver you the insights you need.
You may already have a market research department, and data and dashboards galore.
But, do you have insight?
At The Insight House, we won't impress you with hundreds of pages of powerpoint.
We take a holistic look at data and information, connect the dots, and uncover the story hidden in the numbers.
With every engagement we provide you contextualized, actionable insight so you can make confident decisions.
Founded by a former corporate product leader, The Insight House understands that business decisions move at a faster speed than most market research can.
We believe that more businesses could reduce errors in decision-making only if they could get actionable insights more quickly.
We designed our services to be nimble and easy so you get the answers you need when you need them.
Big massive studies that cost hundreds of thousands of dollars and take 6 months to complete?
Nope, you won't find that here.
We believe more frequent, smaller scale studies better support day-to-day business decisions, whether you're building out your three-year roadmap, evaluating what messages to use in your advertising, or deciding what new product to develop next.
We made our market research affordable so that you can embed insight into daily business functioning without breaking your budget.